THE KEY Partners with your son or daughter to identify their strengths, unlock their potential, choose the right college, position themselves for admission, and outline a course of study and extracurricular experiences to lead to a life of success.

A Private Life Coaching and College Counseling Company, THE KEY, provides one-on-one support for students to help them design and ultimately realize a life plan. Located in 81 cities throughout the US and 5 foreign countries, THE KEY offers individualized mentoring to help students find their path and discover their full potential. Over the past twenty years, Rick Singer and his team have personally and professionally coached, counseled, and mentored over 90,000 adults. With their guidance, thousands of high school and college students have received guidance on the admissions process to either attain an undergraduate or graduate degree in every field imaginable. Over ten years ago, Mr. Singer left THE KEY to explore other opportunities. He became one of the nation’s top executives in the Call Center Industry. Rick joined The Money Store/First Union Bank, running the retail bank’s call center operations. He became the Executive Vice President of the nation’s largest publicly traded call center company, West Corporation, and soon thereafter, became the CEO of one of India’s largest call center companies before selling it to ICICI Bank.

Rick returned to the THE KEY, developing a life-coaching model that is delivered one-on-one in a client’s home, office or from a distance, via telephone or online video conferencing (e.g. Skype). THE KEY’S clientele is referral-based, organically reaching the world’s most respected families and providing a prestigious foundation for THE KEY to grow its offerings worldwide.

In 2000, Rick and three other educators created The University of Miami Online High School, which was the nation’s first fully-operating fully online high school. Rick and his team created a student population of over 18,000 students annually, each paying over $15,000 per year to attend. In 2007 Kaplan College Preparatory purchased the rights to The University of Miami Online. Soon thereafter, Rick and his team took a significant position in Laurel Springs Online High School and helped it grow exponentially both from an enrollment and a college acceptance perspective. In Rick’s core business, a new KEY vertical has recently been launched with Morgan Stanley, Oppenheimer Financial, UBS and PIMCO to advantage THE KEY life coaching model for both private wealth management clients and employees.

THE KEY Foundation Principles include:

Coaching for the Game of Life Whether it's a college education or a successful career, to succeed in life your son or daughter needs the right coach and a personalized game plan. THE KEY coaches are trained to help your teen identify his or her strengths, weaknesses, and passions, while creating and actualizing a plan that unlocks the doors of opportunity. Our students learn that they are in control of the way they think, and can use that power to change the way they live their lives.

Finding the Right Fit College Everone's goal is to get into college, but with over 4,000 colleges to choose from, how do you perfectly match the social, academic, athletic and personal needs and attributes of your son or daughter? THE KEY coach unlocks the aspirations, passion and potential in your teen to help them make the right decision, a decision that will impact their life. Your coach and THE KEY network have an unparalleled track record with our student clients, finding the right-fit school for each individual's talents, strengths and personal goals.

Creating a Personal Brand Grades and test scores are not enough to differentiate your son or daughter. To stand out from the tens of thousands of students applying to leading colleges, they must learn to develop and promote their own unique identity. A Personal Brand combines passions, personality, interests, and experiences in a way that truly sets your teen apart.

Beating the Odds Your student may know the college they want to attend, but with the overwhelming demand of qualified students also applying to the same school, what can you do to maximize all the possible avenues of success? THE KEY has worked with thousands of students in helping them achieve their goals. THE KEY is the difference!

“While College Admissions Become More Competitive, The KEY Helps Students Stand Out Amongst Their Peers”
Rigor and Relevance are the new criteria for top tier college admissions –

Sacramento, California April 5, 2011 –The KEY Worldwide, the nation’s largest private life coaching and college counseling company, is offering five rigorous summer programs for high school students to earn college level mastery of their personal career passions: LA Film Academy –focuses on the Movie Industry, Automotive Engineering –focuses on Alternative Fuel Vehicles, NXT Think Tank – focuses on Youth Collaborating to solve the world’s problems, Ivy League Entrepreneurship -- focuses on start up businesses and The Real Mac Genius – focuses on Apple’s four major products. All programs will be presented by the leaders in each respective field, the three-day total immersion programs will offer students access to relevant real-world expertise and hands on practical application unavailable elsewhere.

The growing interest in THE KEY’s summer programs reflects the attention paid to gaining personal mastery achieved through a rigorous and thorough curriculum. The fall semester of 2011 will be remembered as the most difficult for even the most superior applicants to gain entrance into the top tier colleges and universities. Applications to the eight Ivy League schools plus MIT and Stanford skyrocketed from just over 200,000 applications to almost 300,000 early and regular applications, for a total increase of more than 40 percent, according to Michele Hernandez, President of Hernandez College Consulting.

To further filter candidates, a relatively new standard of excellence has been added to the admissions criteria: rigor and relevance. It is expected that students will not only effort to study more challenging subjects which reflect their personal passion, but acquire a college level of mastery within that specialty.

Rigor requires students to use a higher order of thinking skills to demonstrate their mastery from simple knowledge responses to complex evaluation and judgments employing a combination of analysis, synthesis and evaluation processes.

The KEY Worldwide Summer Programs challenge each student’s rigor with unique performance-based real-world projects like building an electric and hydrogen car in 36 hours, that are specifically designed to demonstrate mastery levels of cognitive thinking that will be required to participate in the global marketplace.

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