As founder of The Key, Rick Singer has spent the past 25 years helping students discover their life passion, and guiding them along with their families through the complex college admissions maze. Rick draws on his life experiences of being a father and college athletics coach.  He has seen first hand the stress that the college admissions and athletics recruiting process can put on a family.  Over the years, Rick and his team of coaches have helped thousands of students fulfill their life passion in getting into the right college to achieve their dreams.  Using The Key method, Key coaches help unlock the full potential of your son or daughter, and set them on a course to excel in life.