Our brains can process 240 billion bits of information each and every minute. All too often we accept what we see, hear and are told, to be the whole of all that we need to know as we would be overwhelmed having to determine what was relevant by the bit.

To accommodate this avalanche of stuff we have become dependent on branded sources for our information gathering. Unfortunately, the commercial necessities of servicing a mass audience can also render the individually brilliantly bit as mundane if at that moment the inbound isn’t relevant.

For those that extend themselves to define their own information filters and exercise the extra rigor to learn from doing THE KEY WORLDWIDE presents its summer program for those who invest in their passions: LA Film Academy, Automotive Design and Engineering, Apple World, Ideas Festival and Business Entrepreneurship.

Rising above the din of the crowd, future leaders are finding their voice as their personal brands emerge as products of their passion.  In his recent book Outliers, author Malcolm Gladwell writes about meaningful work as the fruit of passion. This summer, meaningful work can be found on the campus of Loyola Marymount University where THE KEY is offering a diverse set of learning tracks that provide both rigor and relevance for students following their passions.

The LA Film Academy –focuses on the Movie Industry, Automotive Engineering –focuses on Alternative Fuel Vehicles, NXT Think Tank – focuses on Youth Collaborating to solve the world’s problems, Ivy League Entrepreneurship — focuses on start-up businesses and The Real Mac Genius – focuses on Apple’s four major products. All programs will be presented by the leaders in each respective field, the three-day total immersion programs will offer students access to relevant real-world expertise and hands on practical applications unavailable elsewhere. Contact Jackie Strong: 3415 American River Drive, Suite D, Sacramento, California 95864 (800) 620-8085