About The Key
THE KEY Partners with your son or daughter to identify their strengths, unlock their potential, choose the right college, position themselves for admission, and outline a course of study and extracurricular experiences to lead to a life of success.
How We Do It?
A Private Life Coaching and College Counseling Company, THE KEY, provides one-on-one support for students to help them design and ultimately realize a life plan. Located in 81 cities throughout the US and 5 foreign countries, THE KEY offers individualized mentoring to help students find their path and discover their full potential.
Over the past twenty years, Rick Singer and his team have personally and professionally coached, counseled, and mentored over 90,000 adults. With their guidance, thousands of high school and college students have received guidance on the admissions process to either attain an undergraduate or graduate degree in every field imaginable.
Over ten years ago, Mr. Singer left THE KEY to explore other opportunities. He became one of the nation’s top executives in the Call Center Industry. Rick joined The Money Store/First Union Bank, running the retail bank’s call center operations. He became the Executive Vice President of the nation’s largest publicly traded call center company, West Corporation, and soon thereafter, became the CEO of one of India’s largest call center companies before selling it to ICICI Bank.
Why We Do It?
Rick returned to the THE KEY, developing a life-coaching model that is delivered one-on-one in a client’s home, office or from a distance, via telephone or online video conferencing (e.g. Skype). THE KEY’S clientele is referral-based, organically reaching the world’s most respected families and providing a prestigious foundation for THE KEY to grow its offerings worldwide.
In 2000, Rick and three other educators created The University of Miami Online High School, which was the nation’s first fully-operating fully online high school. Rick and his team created a student population of over 18,000 students annually, each paying over $15,000 per year to attend. In 2007 Kaplan College Preparatory purchased the rights to The University of Miami Online. Soon thereafter, Rick and his team took a significant position in Laurel Springs Online High School and helped it grow exponentially both from an enrollment and a college acceptance perspective. In Rick’s core business, a new KEY vertical has recently been launched with Morgan Stanley, Oppenheimer Financial, UBS and PIMCO to advantage THE KEY life coaching model for both private wealth management clients and employees.
THE KEY Foundation Principles
Coaching for the Game of Life
Whether it’s a college education or a successful career, to succeed in life your son or daughter needs the right coach and a personalized game plan. THE KEY coaches are trained to help your teen identify his or her strengths, weaknesses, and passions, while creating and actualizing a plan that unlocks the doors of opportunity. Our students learn that they are in control of the way they think, and can use that power to change the way they live their lives.
Finding the Right Fit College
Everyone’s goal is to get into college, but with over 4,000 colleges to choose from, how do you perfectly match the social, academic, athletic and personal needs and attributes of your son or daughter? THE KEY coach unlocks the aspirations, passion and potential in your teen to help them make the right decision, a decision that will impact their life. Your coach and THE KEY network have an unparalleled track record with our student clients, finding the right-fit school for each individual’s talents, strengths and personal goals.
Creating a Personal Brand
Grades and test scores are not enough to differentiate your son or daughter. To stand out from the tens of thousands of students applying to leading colleges, they must learn to develop and promote their own unique identity. A Personal Brand combines passions, personality, interests, and experiences in a way that truly sets your teen apart.
Beating the Odds
Your student may know the college they want to attend, but with the overwhelming demand of qualified students also applying to the same school, what can you do to maximize all the possible avenues of success? THE KEY has worked with thousands of students in helping them achieve their goals. THE KEY is the difference!
Meet Our Coaches
John Marshall
Maria Williams
Mark Spencer
Helen Castillo
Join our team!
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