THE KEY partners with your son or daughter to identify their strengths, unlock their potential, choose the right college, position themselves for admission, and outline a course of study and extracurricular experiences to lead to a life of success.

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THE KEY's "Foundation Principles":
· Coaching for the "Game of Life"
· Finding the Right Fit College
· Creating a Personal Brand
· Beating the Odds

For more information about THE KEY, click here or call (800) 620-8085.

To learn more about how to prepare for college admissions, please visit our Resources tab.

To access The Key's College and Career Video Presentation Library: click here.

Getting into college today is far more difficult, competitive and expensive than ever before. Even a small oversight or mistake in the college admissions process can make all the difference in your son or daughter gaining admission to the school of their dreams or receiving a valuable scholarship. Less than 10% of students get into their first choice college, and 25% drop out their freshman year. Through it all, you will likely spend between $100,000 and $300,000 on room, board, tuition and travel for your child's education.

Yet in the end, immediate employment out of college is no longer guaranteed. Therefore, choosing the "right fit" school and environment to maximize their potential is critical. Would you invest $100,000+ in the stock market or real estate without the help of a professional broker or agent? Let the professional coaches at THE KEY guide you through this complex process and tap into your child’s passions and innate talents to unlock opportunities to build a road map for future success. Your sons and daughters are a few short years from leaving home, going to college, starting a career and going out on their own. Are they ready? Are you?


Accepted at MIT

Rick and the Key,

As you know, MIT decisions came out early this morning. I wanted to let you know that I got in! It's both a blessing and a curse, because now I actually have to choose a school…
I wanted to thank you for all the work you and your team have done to help me and make the college application process smooth and stress-free. I see my friends who are struggling to keep track of every form and deadline and it makes me so grateful to have your help.

Thank you so much for all you do,

Tyler Bolinger Enters Pre-Production

Hey Rick and the Key,

I wanted to check in and tell you I'm currently in pre-pre-production to direct a 25 minute short film I wrote. Both of my actors and my cinematographer are Chapman folks. Because of them my vision is becoming a reality. With your coaching and persistence I was able to make my experience at Chapman an enormously valuable one. I'm extremely grateful for this: thank you for helping me follow my dream. Hope you, your family and the program are doing terrific.

Tyler Bolinger

Aliyah Parris Suits Up for Syracuse Basketball Team

Rick and the Key,

Although a good student, Aliyah has never been as excited about school as she is at Syracuse University. First semester we had some trepidation. This was the first time since kindergarten that Aliyah walked into a situation new and alone. In the past she went to school with relatives, friends, teammates etc. This year there would be none of that. Also, because of the timing of her acceptance and as a transfer student it prevented her from getting into any of the dorms on campus. Therefore, she got an off campus apartment. Being an athlete and lonely, Aliyah found solace in the gym. Working out, playing basketball she was able to make friends with some of the players and a trainer from the girls basketball team. Aliyah, previously had two major surgeries and two unfulfilled years of college basketball. Aliyah, who thought her basketball career was over was encouraged to interview for the girl's basketball team manager by the trainer. Shy Aliyah had a great interview and was offered the job as one of the team's mangers. One of the advantages being part of the team, she was allowed to workout in their gym where she caught the coach's eye. As a result she was offered a position as a player on the team. While new #12 has been red-shirted per NCAA rules this year, she is however, allowed to practice and sit on the bench during games. She is looking forward to next year when she will be playing Division One basketball for Syracuse University as a senior. This has been a dream come true for her. Whereas, all of this is great, we are extremely proud of her continued commitment to education excellence. The semester ended with her earning a 3.67gpa. She is committed and confident that she will continue to excel and maximize her time at Syracuse University as a scholar/athlete thereby preparing herself for success in the future. Rick, Syracuse University would not have been possible without your help and for that we are grateful. Again, just wanted to give you a quick update and say thanks.

Sincere thanks,
Mike and Tracy Parris

Latest College Jobs Report:

The Key to getting INTO the RIGHT college is to focus on the career you want when you get OUT. Learn more from this salary survey for recent college graduates. Click Here for a Copy of the Full Report

Latest College Admissions Report:

Gaining admission to the college of choice is a daunting challenge even for the brilliant student – Acceptance will become more competitive in the coming years Click Here for a Copy of the Full Report

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Rick Singer's Latest Book

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We are proud to announce the following new strategic alliances and partners:

Laurel Springs, College Preparatory Distance Learning The online Laurel Springs High School program is designed to get students into college. Its high school curriculum teaches critical thinking—an essential skill for the college-bound student. Students learn through challenging and creative lessons that are aligned with state standards and consistently have SAT scores that are higher than the national average and go on to the best colleges and universities.


Springbok Academy, with planned locations in Lakewood Ranch, (Sarasota), Florida, Sacramento, California, and Telluride, CO is developing state-of-the-art campus, residential and athletic facilities where it will provide educational, athletic and leadership programs to students, athletes and sports teams from around the world. Springbok has engaged some of the world’s leading sports coaches, educators and leadership veterans to create the world’s best academic and sports academy.


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